Website Saregama India Ltd.
About the job
Saregama India Ltd. is a renowned Indian music label and India’s only entertainment company with IP offerings across media channels (music, Tims, web series and IV serials), delivery platforms (physical and digital) and business models (licensing and Retail). Saregama is known for its music catalogue which consists of more than 1,42,000 songs in all leading Indian languages built over a period of more than a century.
Role & Responsibilities:
- Willingness to learn & ideate on various marketing campaigns.
- Understanding of campaigns on streaming apps, radio, Instagram, short video apps, YouTube.
- Research in the Hindi and Punjabi film and non-film music market: what is happening, which singers are working, what are the best practices in marketing in these regions etc. Be up-to-date with all that is happening in these market.
- Look at and tap on influencers community for Instagram campaign, potential radio, digital and TV partners in these markets to promote our songs.
- Explore collaborations with various partners & innovative ways of marketing.
- Analytical mindset & understanding of metrics to evaluate various campaigns
- Formulate various marketing plans & execute song launches.
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