After announcing its acquisition by Reliance Industries Ltd in March 2018, Saavn Media Private Limited launched JioSaavn, South Asia’s largest streaming, entertainment and artist platform, on December 4, 2018. The implied valuation of the combined entity at over US$1 billion makes it the most valuable music streaming platform in South Asia, and among the most popular in the world.
Speaking on the launch of JioSaavn, Akash Ambani, Director, Reliance Jio, said,
“JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders. Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India.”
JioSaavn represents the official integration of India’s two popular music apps, JioMusic and Saavn. The current JioMusic and Saavn users will be migrated to the integrated JioSaavn platform. With a catalog of more than 45 million songs and award-winning original content, JioSaavn brings users a wide-ranging audio experience. Jio subscribers would now enjoy a seamless access to the integrated app. The new integrated JioSaavn app will be available across all App Stores including the Jio app store, on JioPhone, as well as, at www.jio.com/jiosaavn.
Rishi Malhotra, Co-Founder and CEO, JioSaavn, stated,
“Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn. Today, we have one of the most personalized and capable media platforms in the world, an unmatched content catalog, regionalized editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide.”
JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem. Jio is India’s largest digital services network with over 252 million subscribers. The integrated app has a massive addressable market opportunity both in India as well as for the Indian diaspora.
With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localized vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months.
The JioSaavn Business Model
The service will be offered on a freemium model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. Additionally, as part of this launch, Jio users will also get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product.
Paramdeep Singh, Co-Founder and Executive Vice Chairman, JioSaavn added,
“The launch of JioSaavn marks a new era for music streaming in India and, the global music industry at large. Combining the scale and quality of the Jio network with our highly engaged product experience, JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners, brand advertisers, and independent artists to bring content, commerce and culture together.”
Supported by the resources and connectivity of India’s most powerful digital services network, JioSaavn will continue to build on Saavn’s groundbreaking Original Programming and artist development platform, Artist Originals (AO). Saavn’s Original Programming, which has redefined the development, marketing and distribution of original audio entertainment, produces and exclusively distributes some of India’s most popular audio podcasts, like ‘#NoFilterNeha‘, ‘Thank You For Sharing’, ‘Take 2 with Anupama and Rajeev’, ‘Talking Music’ and ‘Kahaani Express with Neelesh Misra’.
The Saavn co-founders – Rishi Malhotra, Paramdeep Singh and Vinodh Bhat – continue in their leadership roles to drive the growth of the company. JioSaavn’s team of more than 200 employees also continues to operate out of its five global offices at Mountain View and New York in the United States and Bengaluru, Gurugram, and Mumbai in India.
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