India among Spotify’s top 20 markets

Earlier this week, Spotify India’s Managing Director, Amarjit Singh Batra said India has contributed significantly to Spotify’s global growth.

In an interview with Indo-Asian News Service (IANS), Batra added that his company will be focusing efforts on educating artistes and taking local creators to the global stage this year.

“India is in the top few markets for Spotify globally in terms of users. We made this possible through successful partnerships with the artiste community, growing catalogue, and marketing campaigns, and ended last year as the one of the top audio streaming platforms where listeners were consuming music in the country,” said Batra in the interview to IANS.

Indian artistes on Spotify have grown 13 times courtesy the ‘masterclass’ podcasts created on Spotify’s Anchor, which increased 130 times from 2020 till the end of 2021.

Spotify’s Q4 results for 2021 reported 180 million global users with India one of the leading countries in terms of user growth. Monthly active users on the platform grew by 18% to reach 406 million.  

As of 2021, Spotify completed three years of operations in the country, reaching more than 7,000 cities and towns across India. India features in the top 20 markets for the streaming giant, with the creation of more than 1,50,000 playlists daily by Spotify users in India every single day.

“Since the day of launch, the number of Indian artistes on Spotify have increased by 13 times, while podcasts created on Anchor grew 130 times from the start of 2020 till the end of last year. Today, one in four Spotify music listeners in India is also consuming podcasts,” Batra said to IANS.

Thanks to the rise of local content, Spotify has more than 150 original and exclusive podcasts in several Indian languages. Podcasts on Anchor too are available in more than 13 Indian languages.

“Spotify is invested in growing the market here and we hope to continue our trajectory of success in the process of doing so,” Batra said.

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