In an interview with Indo-Asian News Service (IANS), Batra added that his company will be focusing efforts on educating artistes and taking local creators to the global stage this year.
Indian artistes on Spotify have grown 13 times courtesy the ‘masterclass’ podcasts created on Spotify’s Anchor, which increased 130 times from 2020 till the end of 2021.
As of 2021, Spotify completed three years of operations in the country, reaching more than 7,000 cities and towns across India. India features in the top 20 markets for the streaming giant, with the creation of more than 1,50,000 playlists daily by Spotify users in India every single day.
“Since the day of launch, the number of Indian artistes on Spotify have increased by 13 times, while podcasts created on Anchor grew 130 times from the start of 2020 till the end of last year. Today, one in four Spotify music listeners in India is also consuming podcasts,” Batra said to IANS.
Thanks to the rise of local content, Spotify has more than 150 original and exclusive podcasts in several Indian languages. Podcasts on Anchor too are available in more than 13 Indian languages.
“Spotify is invested in growing the market here and we hope to continue our trajectory of success in the process of doing so,” Batra said.