IBIS Hotels recently launched IBIS Music, a program to bring live music experiences to its customers. IBIS has partnered with Sony Music India in this latest initiative. The global partnership involves hosting multiple live gigs across 17 countries to promote IBIS’ passion for music.
This move will provide the local residents and travellers with a new experience in hospitality by creating vibrant social hubs for increased interaction with the local communities.
In India, with ibis’ cultural movement for both guests and employees – ibism, this program is an additional step in bringing another personalised experience for guests.
Seven IBIS hotels pan-India will host artists from various genres to enhance IBIS Music’s aim of connecting travellers with the local residents through music.
This program will provide an outlet to upcoming artists to showcase their talent and to provide a comfortable space for music lovers and travellers.
Future of IBIS Hotels’ new venture- IBIS Music
During a conversation with Jean-Michel Cassé, Chief Operating Officer (COO) – India & South Asia, Accor, Jean said,
“IBIS is one of the first economy brands in India and worldwide to provide a stage at its hotels to showcase the talent of artists – professional, amateur or those who have a passion for music, with the intent to become a hub for music. The partnership with Sony Music India is the step in the right direction to encourage this and is the perfect harmony of two of the coolest brands coming together in their own respective fields.”
Kiran D’cruz, Director-Brand Partnerships & Music Licensing, Sony Music India, added,
“We are excited to be partnering with the IBIS brand under the Accor group of hotels. As the leading global music label in India, Sony Music has been at the forefront of delivering innovative music solutions on digital and live platforms for brands to drive higher awareness and consumer engagement. Our partnership with IBIS hotels is another step forward in our constant endeavour to leverage music as a powerful marketing platform. We believe together we can create the brand “IBIS Music” as the leading platform of international stature for established and budding musicians to perform at, as well as a destination for a discerning audience that appreciates music”
IBIS and Sony Music’s association seeks to provide artists and bands with a platform to perform at IBIS hotels for the next few months. These live concerts will be hosted across IBIS hotels in Delhi-NCR, Jaipur, Mumbai, Pune, Kolkata, Chennai and Bengaluru.
Akasa, the rising Indian movie singer, was the first artist to perform at IBIS Gurgaon Golf Course Road on the 26th of April this year. Akasa, is known for her song Kheench Meri Photo and Thug Ranjha.
The band ‘As We Keep Searching’, is also set to perform at IBIS Pune Hinjewadi on 17th May.