Indian digital entertainment company Hungama, on 20th February, announced that it now powers Pleng, a music streaming platform based out of Cambodia.
Owned by a Cambodian telecom operator, Smart Axiata, the platform is said to be revolutionising the music industry in Cambodia. With the recent strategic move, it’ll now operate with the technical and content support provided by Hungama – which will apparently make it the first Indian digital entertainment company to power a streaming app in South East Asia.
Hungama will enable the users of Pleng to access 1,000,000+ songs in Khmer, the local language of Cambodia and English, created by more than 100,000 Khmer and international artistes in multiple genres.
Speaking about its strategic presence in Cambodia, Siddhartha Roy, COO, Hungama Digital Media said, “We are thrilled to strengthen our presence in Cambodia by working with the leading telecom provider, Smart Axiata. At Hungama, our focus is on providing a wholesome user experience by combining the power of choice with convenience. We are certain that Pleng’s enriching interface, extensive multi-genre library consisting of Khmer and English content, and unique features like gamification will help enhance the music streaming experience of its users.”
Smart, since 2015, has been one of the first telecom providers to launch a music streaming app in the Kingdom with an aim to promote local artists and organising international concerts.
“Today marks another great milestone for us in promoting digital entertainment and supporting the rich musical landscape of which Cambodians are so proud of. Alongside the appeal of its interface, simplicity and a wide range of local and international content from production houses like Hang Meas and Universal Music respectively, Hungama’s experience in offering mature front and back-end tech solutions will enable Pleng to revolutionise how millions of people across Cambodia access music, while at the same time ensuring that artists receive the recognition and financial rewards they deserve,” said Thomas Hundt, Chief Executive Officer of Smart Axiata.
Besides songs and thematic playlists, the Pleng app offers an assortment of features including Discovery – music to match the listener’s mood, on-demand radio channels, the ability to follow artist profiles and stay updated with their content and the option to opt for a Pro subscription. It also features a unique gamification model that allows users to earn points on the app and redeem these for a premium subscription.
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