Hungama, a digital entertainment company based in Mumbai, India, announced a strategic partnership with leading telecom operators in Switzerland, Poland, Saudi Arabia, Palestine, Bahrain and Nepal.
The telecom providers in Switzerland include Swisscom, Sunrise, and Salt Mobile; in Poland, T-Mobile Polska and Plus; in Saudi Arabia, STC, Zain, and Virgin Mobile; in Palestine, Ooredoo; Batelco in Bahrain, and NCell in Nepal.
Aimed at making subscriptions and billing more convenient, these partnerships will allow users to access a premium range of multilingual and multi-genre music and video content through Hungama Music, and Hungama Play. Hungama’s music and video streaming platforms, respectively.
Commenting on the expansion, Siddhartha Roy, COO, Hungama Digital Media said,
“There is immense demand for Indian content in international markets. In the past 3 years, we have seen a 2x increase in consumption across various regions and have been taking significant steps that not only make it easier for users to subscribe to our services but also help us strengthen our global footprint.”
Through a Hungama Music subscription, international users gain access to an extensive range of HD music and music videos in leading Indian languages like Hindi, Punjabi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Gujarati and more.
“We are also actively working towards solidifying our presence further in Europe, North America, Africa and Asia Pacific regions.”
Hungama Music and Hungama Play’s apps are available in over 190 countries. International users can subscribe using cards or various payment gateways offered by their telecom operators.