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Hungama Music forays into original audio programming



Hungama Music is stepping into original audio programming with ‘Endrendrum Punnagai’. Hosted by RJ Sindhu, ‘Endrendrum Punnagai’ a Tamil original audio show, is now available to stream on Hungama Music.

Through its audio originals, Hungama will focus on creating locally-relevant audio content that enhances the overall music listening experience and complements its vast library spanning multiple genres and various Indian and international languages.

Speaking about the same, Siddhartha Roy, COO, Hungama Digital Media said, “Like video content, there is an increasing demand for differentiated and local content on music streaming platforms. Over 48% of our audience consumes content in languages besides Hindi.”

‘Endredndrum Punnagai’ will focus on musicians from Tamil Nadu and their contribution to the world of music. RJ Sindhuwill offer interesting insights into the works of renowned musicians and get the listeners acquainted with some lesser-known facts about the biggest names in Tamil music.

Owned by Hungama Digital Media Entertainment Pvt. Ltd., Hungama Music will soon launch additional shows in other key Indian languages including Hindi, Telegu, Punjabi, Bengali and Marathi, among others.

Talking about their expansion plans, Mr Roy said “We plan to launch 5 to 6 audio originals in the next 12 months and aim to increase our regional user base by almost 30%.”

Hungama Music’s audio originals will benefit from its wide availability and multiple customer touch points and reach over 30 million listeners. Consumers can enjoy Hungama Music’s content on smart devices, through apps available across platforms.


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Music Plus Team

Author: Music Plus Team

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