London-based global music distribution company, Horus Music, has announced its official partnership with Damroo, an independent streaming platform founded by music business expert Ram Mishra. The collaboration aims to provide support and opportunities for independent artists and labels across India, solidifying Horus Music’s position as a leading distribution service in the Indian music market.
Damroo currently boasts a vast library of over 250,000 licensed regional tracks, spanning 20 Indian languages. Its mission is to empower independent artists by offering a platform designed to showcase their talent. The partnership with Horus Music will enhance Damroo’s offerings by granting artists and labels access to the company’s bespoke music app. Additionally, Horus Music will actively seek new avenues for their artists, further bolstering their presence in the industry.
With over 17 years of experience, Horus Music has enjoyed tremendous success globally, establishing local offices in India, Nigeria, and Brazil, while its headquarters remains in the United Kingdom. As they forge stronger relationships with key players in the Indian music industry, the collaboration with Damroo solidifies Horus Music’s reputation as a top distribution service.
This exclusive partnership will see Horus Music and Damroo working closely together to secure editorial playlist placements, playlist cover mounts, genre page banners, and other marketing opportunities. These efforts will enhance the visibility of Horus Music’s artists on the platform and organically grow their listener base and fan following. The direct deal with Damroo presents an exciting new avenue for Horus Music to elevate their existing clients and future artists, providing them with increased digital presence and support to reach new audiences and tap into untapped markets.
Chandrika Shah, Head of Horus Music India, expressed her excitement about the collaboration, stating, “We are incredibly thrilled about this partnership and the immense potential it holds within the Indian music industry. Together with Damroo, we aim to equip musicians with the necessary resources, exposure, and support to thrive in the music industry.”
Founder of Damroo, Ram Mishra, also shared his enthusiasm, stating, “We are elated to join forces with Horus Music, and our partnership is a significant milestone for the regional and independent music ecosystem. This collaboration expands our content offerings across languages and genres, providing listeners with a diverse range of music, podcasts, and stories. It holds even more significance as Damroo and Horus Music share a joint vision of empowering independent artists and advancing their careers. Together, we are confident that we will amplify their reach manifold.”