Hoichoi and Dolby collaborate for immersive Bengali content

Hoichoi, an on-demand Bengali content streaming platform has partnered with Dolby Laboratories, Inc, a company delivering breakthrough audio and visual experiences to billions of consumers worldwide. The two companies have collaborated to deliver an enhanced audio experience for viewers in Dolby Atmos. Hoichoi announced that noted director Srijit Mukherji’s much-awaited series ‘Feludar Goyendagiri’ will stream in Dolby Atmos to compatible mobile and home devices.

There is a significant rise in demand for enhanced audio-visual experiences for content consumption. To cater to the evolving aspirations, Hoichoi has announced that it will start streaming its content in Dolby Atmos with the upcoming show, ‘Feludar Goyendagiri’, starring Tota Roy Choudhury and Anirban Chakrabarti in leading roles.

Dolby Atmos is an innovative audio technology, with sound that moves around you in an immersive soundscape. With Dolby Atmos, viewers can experience multidimensional sound with clarity and depth, enabling them to hear details they have never heard before.

Elaborating on the launch, Soumya Mukherjee, COO, Hoichoi said, “Hoichoi gives its users the convenience to watch and enjoy non-stop and quality Bengali content anytime anywhere. We are extremely proud to partner with Dolby. By streaming Hoichoi’s content in the immersive sound of Dolby Atmos, we will be able to provide a premium entertainment experience to our viewers regardless of the screen size.”

“Indian consumers recognise that high-quality sound and visual experiences have a huge impact and make viewing more exciting,” said Sameer Seth, Director Marketing, India, Dolby Laboratories. “At Dolby, it is our constant endeavour to elevate the impact of our users’ entertainment by providing them with a breath-taking experience. With Hoichoi now streaming in Dolby Atmos, we will cater to the viewers of Bengali regional content globally and provide them a truly remarkable entertainment experience with moving audio on the go or in their living room.”

Srijit Mukherjee, director of ‘Feludar Goyendagiri’ said, “As a filmmaker, one of your aims is to strike a connection with the viewer; to entertain them and take them deeper into your story. The multidimensional soundscape of Dolby Atmos allows us filmmakers to fulfill this aim by delivering entertainment that makes the viewers feel like they are inside the story. I am thrilled that viewers will enjoy ‘Feludar Goyendagiri’ in the immersive soundscape of Dolby Atmos.”

In addition to ‘Feludar Goyendagiri’, Hoichoi will also incorporate Dolby Atmos for titles like ‘Mandaar’, ‘Rudrabinar’, ‘Obhishaap’ and ‘Mahabharat Murders’.

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