Social media giant Facebook has announced partnerships with 3 Indian music labels, T-Series Music, Zee Music Company and Yash Raj Films to licence their music catalog for use in videos, messages, stories and other creative content.
This will allow Facebook users to include their favourite Indian music while sharing their posts and videos on the social network as well as on Instagram.
About the tie-ups, Manish Chopra, Director and Head of Partnerships, Facebook India said, “We are excited about partnering with the music industry in India and the idea that people here will be now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family.”
Facebook users in India can now include licensed Indian music, from Bollywood as well as the regional music industry, in videos and posts they share on Facebook and Instagram.
Commenting on the development, Bhushan Kumar, T- Series chairman and Managing Director said, “We are living at a time when we’re talking to one another from across the globe using audio-visual language. One video with music and lyrics connects with billions across India and the planet. And where do they connect? Facebook. So, the idea to officially make available rights of Bollywood songs, to Facebook users so they can express their feelings through their posts, memes and messages.”
The deals come on the heels of Spotify and YouTube Music both launching in India back to back in the last one month. Spotify is engaged in a legal battle with Warner Music Group in India over streaming rights, even as its deal with T-Series allowed it to launch in India.
“For a nation that has music and cinema firmly ingrained in its soul, our association with Facebook offers a chance for audiences to experiment and express themselves through music and share the same with their friends,” said Anand Gurnani, Vice President – Digital, Yash Raj Films
Before this partnership, Facebook pulled down any post that used music of famous labels due to copyright issues.
Commenting on the association, Anurag Bedi, Business Head, Zee Music Company said “We are excited to partner with Facebook to introduce newer ways for users to express themselves with music. By such associations, it is our endeavour to bring innovative musical experiences from across the globe to our social media savvy audiences.”
Facebook on the other hand had signed a ‘multi-year’ (unspecified) deal with Universal Music Group, in December 2017, to license its recorded music and publishing catalogues for video and other content on its various platforms. In May 2018, Facebook, Instagram and Spotify inked a deal allowing users to share Spotify albums, tracks, artists, and playlists directly to Instagram Stories, with promised integration for Facebook Stories.