The social media giant, which boasts of more than 2 bn monthly active users, has announced that its users can now legally upload and share UGC videos (User Generated Content) which feature licensed music.
Starting Tuesday, Facebook users in selected countries can add songs to the videos they share and post. In addition, a new feature called “lip sync live” will allow people to lip sync to their favourite songs live. “We’re starting to roll out Lip Sync Live, which lets you lip sync to songs from forever favorites like “Welcome to The Jungle” by Guns N’ Roses to new hits like “Havana” by Camila Cabello,” said Tamara Hrivnak, Head of Music Development and Partnerships and Fred Betwille, Head of Product, Music and Rights, Facebook.
Plans are also in place to bring both the features to newer markets in the future.
“Together with the music industry, we are working to enable people around the world to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family,”
said Hrivnak and Beteille in a blog post while debuting the two new tools.
Such features have been highly anticipated ever since Facebook started striking licensing deals with major publishers and record labels earlier this year. In March, after solidifying “holistic” partnerships with Sony/ATV, Universal and Warner bros. and essentially bagging the rights to use every mainstream song in existence, the social media giant announced that users could expect to bolster their experiences on the platform with their favorite tracks soon.
“After selecting a song from the song list, you can also add a description and customize your video with masks or a background. when broadcasting with lip sync live, friends will see the artist and song highlighted on the video and can tap to follow the artist on Facebook.”
Musical.ly is a Chinese video social networking app for video creation and live broadcasting community. Launched in 2014 Musical.ly claims to have over 100 mn active users worldwide.