In a major win for independent artists, Facebook has signed a deal with SESAC’s (Society of European Stage Authors and Composers) Harry Fox Agency (HFA) /Rumblefish.
Independent music publishers and self-published songwriters have time until 12th March to opt into a standardized direct music-licensing and administration deal with Facebook.
The deal covers the reproduction of compositions in uploaded videos, stories and live videos across all four platforms, Facebook, Instagram, Oculus and Messenger. This deal gives publishers an opportunity to enter into a direct licensing agreement with the platform which includes independent artists who deliver title registrations to the Harry Fox Agency (HFA).
Harry Fox Agency has long been America’s premier licensing agent for securing mechanical licenses, working with publishers, artists, labels, and increasingly with new music services, products, and platforms.
Facebook has entered into major deals with music labels and publishers in an effort to avoid copyright issues on its platform.
First, the social media giant signed a major pact with Universal Music Publishing Group (UMPG) and its parent company UMG. UMPG had previously declared war against Facebook by demanding that the platform remove videos featuring any of its songs. UMG artists include Lady Gaga, Taylor Swift, Kanye West, Enrique Iglesias, Lil Wayne, Mariah Carey, Adele, Jay-Z, Coldplay and Metallica.
Days later, the social network inked a licensing agreement with Sony/ATV, Irving Azoff’s GMR, and Kobalt. Accordingly, users on Facebook, Instagram, Oculus and Messenger have less to worry about when uploading videos with copyrighted music.
The deal with Sony/ATV and Universal Music Group allows Facebook users to include music owned by the labels in their video clips and musicians will get paid royalties for their use.
After signing the major labels, Facebook has come up with this initiative which will be beneficial for independent musicians and publishers.