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Facebook continues to diversify in the Music Community



Facebook has reportedly signed another multi-domain licensing deal with the absolute powerful independent organizations in the music business. The fundamental agreement, customarily, is with Merlin that represents over 20,000 independent record labels and top distributors in the industry.

Tamara Hrivnak, Head of Music Business Development and Partnerships, Facebook took to her Facebook blog to state the mega singing deal with the world’s leading independent companies. “Today, we are announcing key partnerships with the world’s leading independent companies. Our partnerships with Merlin, Beggars, [PIAS] and Ingrooves will provide people with access to music from a significant number of independent artists – music as diverse and unique as they are. We’re thrilled that independents are joining Facebook on our journey to build community together with music.”

Known as the global digital rights agency for the independent label sector, Merlin has access to music from thousands of prime independent record labels from over 50 countries. Charles Caldas, Merlin CEO, exclaimed, “Merlin’s global membership is at the heart of the evolution of the global digital market, in which digital innovation is delivering previously untapped value. This exciting new partnership ensures that the world’s leading independents are set to benefit from Facebook’s multi-platform music strategy, both now and into the future.”

Excited about inking the agreement, Jeremy Sirota, Independent Label BD Lead, Facebook, said, “We are excited to partner with the thousands of global labels represented by Merlin, Beggars, [PIAS] and Ingrooves. We value their history and artists, and we’re thrilled that they’re supportive of Facebook’s vision of what music can bring to people on our platforms. This is just the beginning – we look forward to continuing to expand opportunities for the independent community to empower their voices.”

This participation orders more than 12% of the worldwide digital recorded music market. According to the calculations by Midia Research, independent labels collectively generated $4.8bn in trade revenues in 2017, with self-releasing artists generating a further $472m.

One of the world’s dominant and rapidly growing groups, Beggars is an esteemed label that carters completely to independent music. “We’re happy to be working with Facebook to enable the billions of Facebook and Instagram users to enrich their posts with licensed music from their favourite artists for the first time. Together we’re aiming to redefine how music is used within UGC to generate new and truly incremental revenue streams for our artists,” stated Simon Wheeler, Director of Digital and Strategy, Beggars Group.

“[PIAS] has always worked with the world’s most creative and inspirational independent artists and labels and has a firm belief that music makes the world a better place. Facebook’s ongoing commitment to such repertoire and recognition of its value is highly encouraging. We’re pleased that Facebook is fairly compensating rightsholders, and we look forward to working closely with them to help artists and labels develop exciting new ways to engage with global audiences,” said Adrian Pope, Chief Digital Officer, [PIAS] supporters of some of the finest independent music in the world.

The contemporary global music distribution and marketing services, Ingrooves represents numerous independent labels and artists across the world. “We are excited to partner with Facebook to allow access to our incredible catalog of independent label content,” stated Bob Roback, CEO of Ingrooves. “This deal both fairly compensates our labels and expands their opportunities to cultivate deeper engagement with their fans across the dynamic Facebook platforms.”

The Merlin deal covers the consumption of music across the main Facebook platform, furthermore to Instagram, Oculus and Messenger. Apart from this, Facebook recently signed up with the major leagues in the music business such as Universal Music Group, Sony/ATV and Warner Music Group.

Kashmira Pattni

Author: Kashmira Pattni

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