Internationally acclaimed DJ/Producer, William Sami Etienne Grigahcine aka DJ Snake, launched his label ‘Premiere Classe Records’ in India on 8th March 2019. To aid this launch, the popular DJ struck an exclusive deal with a newly-established Indian record label, 9122 Records.
Launched globally last year, the label’s first release, 4B & TEEZ’s “Whistle” went on to become the most-played record at Ultra Music Festival, Miami. Since then, the label has been on a steady rise, working with exciting producers from around the world.
“To launch my very own record label has always been a dream of mine. Here it is… ‘Premiere Classe’. I wanted to first build a platform and then use it to shine a light on music/people that I believe in. This record label is for people across all corners of the world, to showcase all genres of music. I grew up influenced by different cultures, sounds, feelings, emotions and I want ‘Premiere Classe’ to be a representation of that. I was given a chance some time ago and it changed my life forever, I want to be able to give the same chance to the next generation of artists. No politics. Just dope music,” said William (DJ Snake).
The first release in India, curated by the label head DJ Snake himself, is an explosive compilation album titled Premiere Classe – The Beginning. The album portrays the wide range of genres represented by the label. From a heavy-hitting ‘Burn’ by SAYMYNAME to groovy neo-disco tune ‘Boss’ by Mercer, from Shanghai-based pop and dance music prodigy Chace’s ‘Never’ to Plastic Toy’s & DJ Snake’s melodic chill ‘Try Me’, the label shows how to shine a light on music and people DJ Snake believes in.
“Delighted to launch 9122 Records with DJ Snake’s Premiere Classe! It’s exactly what the label stands for – just great International music from around the world! The internet in general and more specifically ‘Streaming’ has opened up the Indian market. Our audiences are now evolved and consuming International music from all over the globe like never before. 9122 Records will bring into India `International music’ from around the world and across genres – from pop/dance to reggaeton, from rap/hip hop to dancehall, from reggae to EDM, music lovers can expect some exciting music coming real soon! For now, enjoy `Premiere Classe – The Beginning’ curated by DJ Snake for his legion of Indian fans!” said Sunil D’Sa, Founder, 9122 Records.
9122 Records is a new Mumbai-based record label and marketing services entity which promises to bring the hottest International Music from around the world to India. Debuting with DJ Snake’s ‘Premiere Classe Records’, the label will soon announce more of its exciting release plans. Besides, the label will also look at signing exceptional local talent in the ‘English’ music space.
French DJ/Producer DJ Snake has had an incredible 2018 with global hits like ‘Magenta Riddim’, ‘Maradona Riddim’ ft. Niniola and “Taki Taki” with Selena Gomez, Ozuna, Cardi B.