Coke Studio Bharat, after a successful Season 1, is set to launch Season 2 today, February 9, 2024. With a theme focused on “Apna Sunao,” the show continues its mission to amplify voices from India’s heartland globally.
Led by Ankur Tewari, an acclaimed musician and sought-after songwriter, the creative team includes lyricists Swanand Kirkire and Kausar Munir, along with sound engineer and music producer KJ Singh.
This season explores themes relevant to Gen Z, delving into emotions like happiness, sadness, and the fast-paced nature of modern life. Featuring a diverse lineup of established and emerging talents, including Diljit Dosanjh, Neha Kakkar, Digvijay Singh, and Shreya Ghoshal, Coke Studio Bharat promises a musical journey that transcends boundaries.
Departing from the traditional studio setting, Season 2 introduces a groundbreaking transformation, incorporating unique storylines for each musical symphony. The season pioneers visual storytelling, embracing diverse traditions and offering a distinctive experience for audiences across India.
Arnab Roy, Vice President, Marketing Coca-Cola India, and Southwest Asia, said “We’re delighted to announce the launch of Coke Studio Bharat season 2.0 which will continue to celebrate the richness of regional music of Bharat . We will strive to provide a platform to emerging , independent artists this season in partnership with some established iconic names. The soundtracks have been curated to capture the spirit of a young , energetic and optimistic Bharat.”
Universal Music India (UMI) as executive producers of Coke Studio Bharat spoke of the association. Devraj Sanyal, Chairman & CEO, India & South Asia, SVP Strategy – AMEA, Universal Music Group shares, “Coke Studio Bharat Season 1 surpassed our expectations, garnering immense love and appreciation on Songs like ‘Khalasi,’ ‘Holi Re Rasiya,’ and ‘Kya Karie Korimol’ that seamlessly integrated into the ever-changing soundscape of our nation, propelled by the influence of Gen Z and Gen Alpha. The success can be attributed to the exceptional storytelling and musical integrity.
As we embark on Season 2, our commitment is to elevate creativity and consistency in the synergy of music and artistry. The resonance of Bharat’s sound has transcended borders, celebrating global recognition and that brings us immense joy, fortifying our mission and purpose on a grand scale.”
Audiences can access Coke Studio Bharat on popular audio OTT platforms such as Spotify, Gaana, Saavn, Wynk Music, etc., with content creation and distribution overseen by UMI. Collaborating with Colosceum Media for video production, UMI brings Ankur Tewari’s vision to life.
The debut song of the season, “Magic” by Diljit Dosanjh, will premiere on February 9th. Join the celebration by scanning the QR code on a Coca-Cola pack to directly access the dedicated Coke Studio Hub. This hub features exclusive content from the artists, including behind-the-scenes visuals.