Video-sharing app, Chingari has announced its partnership with two independent non-film music labels TM Music and ii Music.
Sumit Ghosh, Co-founder, and CEO, Chingari App said, “Chingari is a homegrown app and we have always believed in nurturing talent from our country and showing it to the world. It has also been on our agenda to provide an unparalleled library to our content creators so that they have plenty of options to choose from. Our partnership with TM music and ii Music will help us in achieving both these goals”.
Apart from TM Music and ii Music, Chingari also has strategic alliances with many music record labels including T-Series, Merchant Records and even international record label company Thrace Music.
Deepak Salvi, COO, Chingari App, said, “Chingari is delighted to welcome TM Music and ii Music as partners. The reason for our success has been our consumer focus approach and we will continue to forge alliances that will help us in serving them better. ”
TM Music is an artiste first label that has been established with an objective to promote independent, non-film music, by providing a platform to passionate and talented artists, both established and emerging.
Tarsame Mittal of TM Music shared, “TM Music is a label where our vision is to provide a platform for non-film music and artists and ensure that quality music reaches as far and wide as possible. With the advent of multiple platforms, the talent pool has widened and our endeavor is to constantly encourage people from across the country to showcase their skills. Not just artists but genres itself across India are so diverse and we barely have any of it tapped, bringing those sounds into the mainstream is the mission statement for TM Music Label. With ii Music we have a strong connection with youth showcasing some exciting music across genres and styles with talented and unique artists”.
ii Music on the other hand is a gen-next music label showcasing some exciting music across genres and styles, featuring talented and unique artists.
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