Chingari partners with Hungama Artist Aloud to share content, and launches new feature, Audio Room

Social video app, Chingari has partnered with talent and independent content platform Hungama Artist Aloud, to showcase inspiring and motivational stories. The former has collaborated with Artist Aloud to promote its segment ‘Getting Intimate’ where influencers and artists share their struggles. The segment will also have Chingari influencers talking about their journeys.

Sumit Ghosh, CEO & Co-Founder, Chingari, said, “We are a platform that was built with the objective of creating an ecosystem of growth for the artists and content creators, and no growth comes without struggles. With this collaboration we aim at becoming the voice of Chingari influencers and other artists/content creators across the country who can inspire thousands of others into starting their journey as an artist or encouraging people to strive for the success beyond the failures.”

Launched in 2010, Hungama Artist Aloud is owned by Hungama Digital Media Entertainment Private Limited. Celebrating its 12th anniversary this year, the platform provides independent content creators digital and on-ground avenues to showcase their content and manages an ecosystem that offers various services including acquisition, distribution, social amplification, influencer marketing, venue programming, talent management and digital & event IPs, all dedicated to the non-film space.

Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud says, “We are witnessing a new wave of independent artists and influencers who are making a name for themselves on the back of their calibre and talent. While we marvel at their creations and the story behind them, it is even more important to know about the making of these artists. There is an element of their identity, struggles, inspirations in their creations and we are delighted to share their stories with the world through the show. We look forward to fans getting to know about their favourite artists and the stories that have made them so cherished and revered.”

Chingari has over the years adapted a 360-degree vision of growth through its many collaborations with brands from varied sectors. Last week, the video sharing app launched the in-app feature called Audio Room, that allows users to create voice-based rooms. While the new feature doesn’t cap the number of participants in a room, only ten people can be given talking rights. Plus, in any Audio Room, all users can also communicate with each other through text.

Ghosh said in a statement, “Our users and creators will be able to communicate in a fresh and engaging manner and they will have the option to entirely customise their appearance and experience. We intend to add even more distinctive, fascinating, and immersive components in the future.”

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