The massive and growing popularity of the streaming platforms has catapulted the rise of the global music sales at a record rate. This is not restricted just to the U.S. thanks to the executives in every part of the music industry who are ensuring the growth.
Billboard has unveiled it’s 2019 International Power Players list, check some of the people who made it to the list, category wise, below.
Future the Prince
President, OVO Sound
Noah “40” Shebib
Co-founder, OVO/OVO Sound; producer
Drake was named the world’s best-selling recording artist of 2018 by IFPI in February. His fifth album, Scorpion, was the first LP to reach 1 billion worldwide streams in its first week of release, according to IFPI. The track ‘God’s Plan’ broke first-day streaming records on Spotify and Apple Music with over 14 million streams.
Though his OVO team maintains a low profile, they along with Drake and Future the Prince have set the bar on a global scale for themselves. The trio has strengthened Drake’s ties with Spotify and Apple and explored the digital music sales market effectively.
Live Music Industry
Peter Aiken, 57
Head of Aiken Promotions
Aiken is credited with bringing music’s biggest names to Ireland. His late father, Jim Aiken founded Dublin-based Aiken Promotions. His highlight has been the 2018 Ed Sheeran’s record-breaking ‘÷ (Divide) tour’. The tour had nine shows and sold 415,000 tickets, making it the biggest event in Ireland last year.
Rebecca Allen, 45
President, Decca Records Group U.K.
Decca Record Group marks its 90th anniversary this year. Rebecca has led the classical label to another milestone when Andrea Bocelli album ‘Si’. The album simultaneously topped the Billboard 200 and British charts.
This category also includes heavyweights like, UMG, Sony Music, Warner Music, BigHit Entertainment and others.
Azi Eftekhari, 39
Head of label relations for Europe, the Middle East and Africa,YouTube/Google
Sun Lee, 43
Head of music content partnerships and subscriptions for Korea and Greater China, YouTube/Google
David Mogendorff, 40
Head of artist relations for Europe, the Middle East and Africa; YouTube Music, YouTube/Google
During the past year, Eftekhari spearheaded YouTube Music’s launch in 19 new markets across Europe, the Middle East and Africa. Lee orchestrated BTS’ first YouTube Originals series, Burn the Stage. The series included exclusive behind-the-scenes footage of its 2017 international tour. The inaugural episode attracted 5 million views in 24 hours — and 80% of the series’ total views have come from outside Korea.
This category also includes names like Spotify, Amazon Music, SoundCloud et al.
Universal Music Publishing Group
Bertil David, 44
Managing director, Universal Music Publishing France
Tom Foster, 39
European head of film and TV, Universal Music Publishing Group
Mike McCormack, 56
Managing director, U.K.; Universal Music Publishing Group
The victories at the 2019 BRIT Awards for singer-songwriter Tom Walker and at the Grammy Awards for Dua Lipa affirmed the company’s success in honing home grown talent. The artists had signed to UMPG through Tap Publishing).
Foster played a key role in the global synch deals for the forthcoming Elton John biopic Rocketman. This biopic will help the singer’s catalogue of songs reach a whole new audience. UMPG France, through David and his team signed artists like Damso, Maître Gims, Dadju and Kalash, among others. Seven of the top 10 titles on the 2018 year-end French albums chart featured UMPG songwriters.
In February this year, Billboard had also announced its Power 100 list.
Click for the complete Billboard International Power Players List.