Believe, an independent digital distributor has entered into a strategic partnership with Think Music. The deal enables Believe to distribute Think Music’s audio-video catalog to all digital music stores worldwide.
Commenting on the deal KGV Kiran Kumar , Believe India , Head of Sales & Distribution said, “Think Music has been our partner for some time and this deal helps us consolidate our distribution efforts on all international audio stores worldwide. Regional music is a key focus area for Believe and Tamil is at the forefront with a captive audience worldwide. Through this partnership we intend to engage deeply with Think Music in optimizing the catalogue and aggressively market new music using our world class marketing tools. Believe being a premium distributor with international majors like Apple Music and Spotify , our aim is to help Think Music with deeper audience insights and full scale marketing solutions that ensures a great connect with the listeners. ”
Believe is a fully independent digital distribution and label services company for artists & labels worldwide. They provide dedicated local and international campaign management, trade and digital marketing services, comprehensive video management and distribution, synchronisation, neighboring rights, etc.
Swaroop Reddy from Think Music quoted, “The Tamil film industry has some fantastic talent when it comes to music and Think Music has always been keen in scouting out new music directors who have now grown to be some of the biggest names in the Tamil music industry. Thanks to our continued relationship with Believe, we’re able to take their music beyond regional borders and share it with a world audience.”
Recently, Believe has entered into strategic partnerships with Desi Music Factory (DMF) and Shemaroo Entertainment Limited for music distribution and marketing worldwide. In another development Believe and Amara Muzik, a regional music label has also entered into a strategic partnership to distribute Amara Muzik’s, audio and video content on music platforms worldwide.