Believe, an independent digital distributor has signed up a strategic deal with Malsons Media. Malsons, founded by Shivam Malhotra, is an independent music label. This deal enables Believe to distribute music to all local & international digital music stores.
Commenting on the deal KGV Kiran Kumar, Head of Sales & Distribution, Believe India said,
“Malsons is a very young and vibrant team that envisions superior musicality for the GEN Z digital audience. Malsons will be releasing music across varied genres like Electronic , Hip-Hop , Fusion , Rock and Commercial. Through this partnership believe will further enhance its leadership position by addressing the 18-22 years age group on audio streaming and YouTube.”
Malsons, an India-USA early-stage startup, developed as an independent label with the launch of three genre-based channels for Electronic, Hip-Hop and commercial music, followed by audience-centric artist channels.
Optimistic Shivam Malhotra says,
“Malsons is an unconventional company, and we intend to stay that way. When it comes to our work in creating original music, we rely on old-school A&R – a concept that’s rare in India. Believe has always been an artist-first company, and it’s this synergy in our vision that makes them the perfect partner for us. We are confident that Believe Digital’s brilliant distribution team and worldwide reach will empower our various genre-based artist channels to stand out and augment our music to a global audience.”
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