Believe has signed a strategic deal with music composer, Amit Trivedi’s independent music label, AT Azaad. Through AT Azaad Trivedi intends to promote independent music and create original content that will be an expression of his style of music. The deal shall enable Believe to distribute music from AT Azaad across local and international digital music platforms.
Trivedi has co-founded the label with his wife, Krutee Trivedi. Rising to the occasion, both express,
“We are most excited to partner with Believe for our independent venture. This marks a new journey for us as we are entering into the world of Independent music”
KGV Kiran Kumar, Head of Sales & Distribution, Believe India, is optimistic that,
“AT Azaad under Amit Trivedi’s mentorship will become a world-class set up, creating trendsetting music for Indian audiences worldwide.
Believe will work very closely with Amit in strategizing and executing large scale disruptive music that is not defined by a mandate but sheer creativity.”
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