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Believe signs music distribution deal with Desi Music Factory



Believe, an independent digital distribution company has entered into a strategic partnership with Desi Music Factory (DMF). The deal enables Believe to distribute DMF’s audio-video catalogue in India and on international digital stores.


Commenting on the deal KGV Kiran Kumar, Believe India, Head of Sales & Distribution said, “Desi Music Factory is a young and vibrant company that resonates the growing music needs of the younger generation today. With this partnership, we bring on board a plethora of services both audio and video that will not only ensure seamless distribution but maximum visible impact with the global audience.”

Desi Music factory is an Indian music label incorporated on 31st December 2015. DMF has 7 million subscribers on Youtube and has managed to become one of the fastest growing independent music labels in India. DMF is associated with some of the most prominent artists from India and Pakistan including Neha Kakkar, Tony Kakkar, Sonu Kakkar, Bilal Saeed, Young Desi and many more.


Anshul Garg, founder of Desi Music Factory quoted, “Believe has been our distributor and support since the beginning. We have a very positive and strong bond. We are ready with songs in all genres to release and some very exciting collaborations are in pipeline this year.”

Believe is an independent digital distribution and label services company for artists & labels worldwide. They provide dedicated local & international campaign management, trade & digital marketing services, comprehensive video management & distribution, synchronisation, neighboring rights, etc.

Recently, Shemaroo Entertainment Limited also entered into a deal with Believe for its audio music distribution and marketing worldwide. In another development Believe and Amara Muzik, a regional music label has also entered into a strategic partnership to distribute Amara Muzik’s, audio and video content on music platforms worldwide.



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Abhishek Singh

Author: Abhishek Singh

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