Believe, an independent digital distributor has signed up a long term strategic deal with Indie Music.
Indie Music is a new age label founded by Naushad Bhramer to promote Independent music with Darshan Raval as the lead artist. The deal enables Believe to distribute music to all local & international digital music stores worldwide.
“The core ideology of Indie Music Label is to promote independent music. Quality over quantity is the hook for the new generation. Partnership with Believe Digital Distribution will give a large platform and acknowledgment from biggest music icons who release their content on Indie Music Label,” says Naushad Bhramer, MD, Indie Music Label.
In this deal, Indie Music was represented by music rights expert and leading entertainment lawyer, Priyanka Khimani.
KGV Kiran Kumar Believe India, Head of Sales & Distribution, further adds,
“We are seeing a tectonic shift in music consumption which is driven by audience group under 25 years. At believe, we have a vision to take Indian independent music to a global audience using our world-class distribution, marketing and data analytic services. Indie music has been at the forefront of this change with a massive audience on social media that is highly interactive and engaging. Our partnership with Indie music will lead to a disruptive trend of independent music that will be very different from current trends both in sound and recall value. We will focus a lot on international audiences wanting to tap into Indian music by adapting to their musical needs.”