Believe, an independent digital distributor has signed a strategic deal with T M Music, the latest initiative of entrepreneur Tarsame Mittal.
The deal will enable Believe to participate in the burgeoning Indie music scene in India and take the music to all local & international digital music stores.
Commenting on the deal KGV Kiran Kumar, Head of Sales & Distribution, Believe India,
“From being total strangers to striking the right chord over an informal chat with Tarsame , it was pure coincidence. We had first spoken about the power of independent music two quarters ago. It was a meeting of minds over the concept, with a no holds barred approach to executing this deal in record time. Tarsame is a man of many thoughts and comes with serious speed of execution. Through this deal, Believe will leverage the exciting artist roster at TM Music and bring new talents to create great independent music.”
Music Industry veteran Atul Churamani and one of India’s most accomplished music producers Sunny M.R. will be leading the music label.
“I have been a part of the music industry for about 15 years now. Ever since we started managing music talent, we have been working with film makers and music labels, much of which has revolved around film music creators and performers. The country though, has a host of unexplored talent and with the digital revolution having opened up a wide market, this talent can be brought to the fore. We aim to create some great music with these passionate and talented people under the guidance of the best minds in the industry.
I’m delighted at partnering with Believe, which stands for the same values as TM Music. These are exciting and challenging times and I must compliment the Believe management and KGV in particular on signing with a new label. It shows how much faith they repose in us and also inspires us to deliver great music.”
Tarsame’s other initiatives include managing prominent music and comic talents from India, creating IPs such as a music conference & a music festival and working with a variety of clients for their live entertainment requirements.