Apple is ready to retire its premium product, iTunes nearly two decades after its launch.
According to a Bloomberg report, during the software keynote at its annual Worldwide Developers Conference in San Jose, the tech giant is set to replace iTunes with standalone music, television and podcast apps.
Users can expect the new Music app to offer some of the same functionalities that the platform currently does such as purchasing songs and syncing phones.
By allocating out its music, television and podcast offerings into three separate platforms, Apple will draw attention to itself as a multifaceted entertainment services provider, no longer as a hardware company that happens to sell entertainment through one of its many apps.
Apple migrating domains away from iTunes.Apple.com
A day after it was reported that the company is pulling the plug from the platform, citing developer Craig Hockenberry, Apple Insider reported that the company has started to migrate the domains away from iTunes.Apple.com to music.apple.com. This further solidifies the claims of iTunes shutting down.
The report says that it starting keeping a tab on tracks that were still hosted on the itunes.apple.com domain. Apple is reportedly separating out its Music and Podcasts elements from the platform on macOS. The tech giant has also removed the content of the platform from Instagram and Facebook pages.
Apple’s music platform is a media library that allows users to purchase, manage, and play multimedia files. It has been around for nearly two decades, the service was also used to ‘sync’ music and videos to iPhones. It was launched for macOS in early 2001, followed by a Windows version in 2003. The iPod models that do not support Apple Music natively depend on iTunes for media management.
Recently, Apple Music has announced a cut in its pricing. The company’s individual plan in India is now 99 rupees per month.