After a lot of cloak-and-dagger talks, Apple has confirmed the procurement of London-based music discovery app Shazam yesterday 11 December 2017. The deal is reportedly for $400 million.
The app Shazam uses the microphone on a smartphone or computer to identify almost any song playing nearby, then points consumers to different apps such as YouTube or Apple Music, where they can listen to the track/s in future.
We have done a story on 9 December on the same when Apple was on the verge of acquiring the music recognition app Shazam.
Read here: Apple is finalizing a deal to acquire Shazam
“We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,” Apple told Music Plus without sharing any more details.
The company added, “We look forward to combining with Shazam upon approval of today’s agreement.” Also, lead us on saying, “Apple has more exciting plans in store too.”
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