The average Indian spent 4.7 hours per day on their device compared to 4.5 in 2020 and 3.7 in 2019, according to a new report by mobile app analytics platform App Annie.
The report titled, ‘State of Mobile 2022’ chronicles the previous year’s consumption patterns. Here are a few India highlights from the report.
India ranks fifth in the list of countries, with the highest number of hours spent on their devices. But countries like Brazil and Indonesia reported more than 5 hours of mobile time.
Most of India’s time spent on mobiles was dedicated to social and communication platforms, followed by photo and video, and finally games.
India had 27 billion app downloads (out of 230 billion global downloads) in 2021, the second highest followed by China. The global app store spending for 2021 was touted at $170 billion. But India doesn’t fall under the top 20 countries when it comes to consumer spending.
The most searched keywords on the iOS app store have been Whatsapp + (Business), YouTube (Entertainment), Google Pay (Finance), Zomato (Food and drink), Healthify Me (Health), Pharmeasy (Medical), Instagram (Photo and Social), Cricbuzz (Sports), Ola Cabs (Travel) and Amazon (Shopping),
While Gen Z are most likely to use neobanks and dabble in crypto, India’s WazirX saw the highest year-on-year increase in sessions per user in 2021.
On the other hand, YONO SBI topped average MAUs at 53 million users. PhonePe topped the country’s choice for finance apps including CRED, and Bajaj Finserv. However, cryptocurrency trading platforms, CoinSwitch, CoinDCX, WazirX and Binomo made the cut too.
As for shopping, India turned to Meesho followed by Ajio and surprisingly, the RTO Vehicle Information exam app.
Games India played ranged from Bridge Race and Fau-G to Princess Fashion. And India’s favourite choice for mobile video streaming was Hotstar followed by MX Player and Zee5.
Instagram tops the charts for India’s social media needs followed by homegrown MX TakaTak. SFV apps Moj and Joshare the other India-made offerings on the top ten list.
While the rest of the world has seen an increase in consumer spend on dating apps, India is one region that saw declining numbers. The report said, “Although it is still up 18% since 2018, India is a unique market where, although users of dating apps may not be spending heavily, more than 75% of Indian daters have started going on hobby dates and more than 50% are thinking of dating as a way to explore. Mobile is perfectly positioned to capture budding demand in this sector.” In India, CuteU is the most downloaded dating app.
Read the full report here