Amazon Prime Music announced its contract with India’s biggest music label T-Series. Prime members will soon have unlimited and ad-free access to the largest Indian catalogue of 150,000 music at no additional cost.
Amazon Music India, Director Sahas Malhotra said, “We’re thrilled today to collaborate with T-Series, India’s biggest music label to bring its hugely successful music catalogue from the last three decades to Amazon Prime Music. Whether it’s enjoying hits from Padmaavat, Aashiqui 2, Bajrangi Bhaijaan, Dil Chatha Hain and Hum Dil De Chuke Sanam or the latest hits from up-and-coming artists like Armaan Malik and Guru Randhawa, or playing from the largest repertoire of non-film tracks, all ad-free.”
T-Series Chairman & Managing Director Bhushan Kumar commented, “T-Series’ vision is to unite the world with music and Amazon Prime Music’s vision is to offer the best music listening experience to its customers. By collaborating together, we are excited to bring our large and unique catalogue as well as new releases to Amazon Prime members.”
T-Series owns and controls music catalog of more than 150,000 tracks across genres and languages in India and is considered a pioneer in new talent promotion and believes in bringing world close together through its music. “T-Series enjoys a unique position in the Indian music industry. We have remained in sync with music listeners’ preferences over the years across both film and non-film music in Hindi, Punjabi and devotional content category. We are excited to be working with Amazon Prime Music in making our catalogue available across platforms including recently launched Amazon Echo devices.” said T-Series President Neeraj Kalyan.
T-Series repertoire includes hit songs from titles like Aashiqui, Dil, Beta, Sadak, Dil Hai Ke Manta Nahim, Hum Dil De Chuke Sanam, Aashiqui 2, Padmaavat, Yeh Jawani Hai Diwani, Badrinath Ki Dulhaniya, Chennai Express, Bajrangi Bhaijan, Prem Rattan Dhan Payo, Dabangg, Dabangg 2, Baaghi, Zindagi Na Milegi Dobara, Kick, Jagga Jasoos, Tamasha, Dil Dhadkne Do, Dil Chahta Hai, Murder 2, Rockstar, Judwa 2 to name a few.
It has also produced many non-film albums / singles with A List artists like Sonu Nigam, Adnan Sami, Jagjit Singh, Abhijeet, Arijit Singh, Yo Yo Honey Singh, Armaan Malik, Guru Randhawa, Udit Narayan, Shaan, Mika, Hans Raj Hans, Gurdas Maan, Pankaj Udhas, Atif Aslam, Tulsi Kumar, Neha Kakkar, Palak Muchchal, Mithoon, Jubin Nautiyal, Niti Mohan and many more.
Today, T-Series is recognized as the biggest producer of Bollywood and non-film Indian content and globally ranks at top of YouTube Channel List with 35 Million + subscribers and 30 billion + views.
After signing the deal with top music labels (SaReGaMa, Tips Music, Sony Music, Zee Music Company, Venus, Times Music & Warner Music Group) of the country, now Amazon Prime is steadily expanding its reach for the benefit of its customers.