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Eros Now signs content deal with Amazon Prime Music India



Eros Now, today announced a partnership with Amazon Prime Music India. The collaboration will provide Amazon Prime Music to access Eros Now’s music content in India.

This catalog includes Hindi tracks from recent Bollywood blockbusters along with tunes from other Indian regional languages like Punjabi, Tamil, Bengali, and Malayalam among others.

Commenting on the collaboration, Rishika Lulla Singh, CEO, Eros Digital said“Eros Now’s legacy of entertaining the masses is well-known and our collaboration with Amazon Prime Music further strengthens our relationship with global audiences. Amazon Prime Music is a great value proposition to the Indian consumer, and we are delighted to be a part of it.”

This content partnership will supplement Amazon Prime Music’s existing offering with the full catalog of Eros Now titles from the premium catalog of classics and new releases as well as new music being developed exclusively by Eros Now.

The integration of both platforms will provide the highest quality audio music content to consumers in an ad-free environment.

With this partnership, Eros Now Music will be available across all major streaming platforms worldwide. Such licensing models include minimum guarantees along with overflows calculated based on per subscriber and/or streams of usage.

Amazon Prime Music has tied up with all the major music labels in India for their music catalog earlier in 2018 before the launch of Prime Music in India. Amazon Prime has been offering a 30-day trial usage to the users after which a fee of INR 129 is levied for a monthly subscription and INR 999 annually.

Recently, Amazon had launched its new ad-supported music streaming service in the US. This service is available for use through the company’s lineup of Echo speaker and other Alexa devices.


Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet-enabled devices including mobile, web and TV.


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Abhishek Singh

Author: Abhishek Singh

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