Amazon has launched its new ad-supported music streaming service in the US.
This service is available for use through the company’s lineup of Echo speaker and other Alexa devices.
The service is different from Amazon Music Unlimited and Amazon Prime Music.
“And so, beginning today, customers in the US who do not yet have a Prime membership or a subscription to Amazon Music Unlimited will now be able to listen to an ad-supported selection of top playlists and stations for free with Amazon Music on compatible Alexa-enabled devices,” the company wrote in a blog post.
With this, users would now have access to play a station based on a song, artist, era, and genre, and to hear some of Amazon Music’s top global playlists including Country Heat, Fuego Latino and more.
Separately, Amazon on Thursday also announced that it had made up with Google and would again offer YouTube on Fire TV, while Amazon Prime Video will make a comeback to Chromecast devices.
Music on-demand, without ads on Alexa
As part of a Prime membership, Prime members enjoy more than 2 million songs and thousands of stations and playlists across their devices including mobile, desktop, Alexa-enabled devices, and more, at no additional cost to their membership.
This launch puts Amazon in direct competition with Spotify. Until now, Spotify was the only on-demand music streaming provider to offer both a free, ad-supported tier and ad-free subscriptions.
This move was to emphasize on Amazon’s growth in the music market, as a distributor that can afford to discount music as a loss-leader to support its core business.
Since the launch of Amazon Music, customers have been able to use the simplicity and magic of voice to request music in fun, innovative ways.
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