SESAC Digital Licensing and BMG announced the expansion of their partnership with new digital licensing deals for BMG’s Anglo-American repertoire in Southeast Asia and Australia/New Zealand administered by Mint Digital Services.
“We are excited to take the next steps with BMG as we continue our growth in both Southeast Asia and the ANZ region. The collaboration will not only provide efficiencies within the territories, it will also deliver value to BMG’s clients with faster royalty payments through Mint,” said Alexander Wolf, President of International, SESAC and The Harry Fox Agency.
Mint Digital Services (Mint) is an alliance between the US music rights organization SESAC and Swiss authors’ rights society SUISA. Mint administers license agreements for online services by drawing on a database that includes approximately 20 million documented musical works.
Among the songwriters whose works will now be represented by Mint are heavyweights like Sir Ringo Starr, Bruno Mars, Mick Jagger and Keith Richards, and Lenny Kravitz.
On behalf of BMG, SESAC Digital Licensing will negotiate license agreements with international online service providers and with the leading local online service providers in the respective markets. The collaboration will ensure an efficient and accurate licensing process for online services, enabling BMG to collect and deliver revenues even more effectively and transparently for its publishing clients.
Speaking on the development, BMG COO Ben Katovsky said,
“With SESAC and Mint we have found an ideal partner for digital licensing and royalty administration in these rapidly growing regions. We continually seek the best digital opportunities for our clients and are excited to deliver an even better service to them through this new partnership.”
Alongside BMG’s Anglo-American repertoire, the deal in Australia also includes local star power with globally successful BMG publishing clients including Crowded House, Wolfmother, and many other multi-platinum artists from the fastest growing publishing roster in the region.
In 2019, BMG had signed a digital licensing and administration deal for its Anglo-American repertoire with SESAC Digital Licensing for the Indian market. According to the agreement, SESAC Digital Licensing would negotiate license agreements with international online service providers and directly with India’s leading online service providers on behalf of BMG.