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short form video
105 posts
Indian Short Form Video monthly active users rise to 250 million
TikTok had 170 million monthly active users (MAU) at the time of its ban in India. A year…
November 23, 2021
Digital India: Short Form Videos are the future
From Facebook and Instagram reels to Snapchat Spotlight and YouTube Shorts, it’s clear digital innovation is geared towards…
October 26, 2021
The Explosion of Short Format Video Apps and Their Effects On The Music Industry
The proverbial 15 seconds of fame has gotten a tad bit longer. If the TikTok revolution (and subsequent…
March 3, 2022
Saregama amplifies its video presence with 51.82% stake in Pocket Aces
Saregama, one of India’s oldest music labels, is making a big move into the world of videos. They’ve…
September 29, 2023
Horus Music teams up with JioSaavn for CRBT and music video distribution
Horus Music, the digital music distribution and artist services company, has partnered with JioSaavn, the popular digital music…
June 22, 2023
Senior Executive – Music Monetisation, Video OTT
About the job Saregama India Ltd. is a renowned Indian music label and India’s only entertainment company with…
YouTube reveals new Shorts stats
YouTube has released new statistics in a blogpost on the performance of its feature, YouTube Shorts, which allows…
April 3, 2023
Srivalli from Pushpa tops YouTube’s top ten music videos in 2022
Video streaming platform YouTube has released its India trends lists which look back at the top music videos…
December 6, 2022
Platfom™ by Rolling Stone India, Jio Platforms and Creativeland Asia will develop new monetisation opportunities for creators
The Indian edition of music and pop culture magazine, Rolling Stone, Creativeland Asia and Jio Platforms Limited, have…
November 28, 2022
Saregama inks global deal to provide music for YouTube Shorts creators
The oldest record label in India, Saregama announced a global deal with YouTube for YouTube Shorts — the…
August 30, 2022