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short form
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Short form content is driving music discovery in India
Nearly one in every five hours of music engagement in India (19.1%), took place on short form video…
The Explosion of Short Format Video Apps and Their Effects On The Music Industry
The proverbial 15 seconds of fame has gotten a tad bit longer. If the TikTok revolution (and subsequent…
Indian Short Form Video monthly active users rise to 250 million
TikTok had 170 million monthly active users (MAU) at the time of its ban in India. A year…
Digital India: Short Form Videos are the future
From Facebook and Instagram reels to Snapchat Spotlight and YouTube Shorts, it’s clear digital innovation is geared towards…
From self expression to social commerce, here’s how the Indian short video has evolved
A few days ago, Instagram collaborated with 200 Indian musicians to launch ‘1 Minute Music’, a collection of…
TikTok’s ByteDance denies India relaunch but sells stake in short video app Josh’s parent company, VerSe Innovation
Last week, according to a report by The Economic Times, ByteDance – the parent company of short video…
Short video app Moj has a new accelerator program eyeing 1 million superstar creators by 2025
Moj, one of India’s leading short video apps, has announced the launch of the ‘Moj For Creators’ program.…
Sumit Ghosh: ‘Chingari will provide a platform for budding artists to launch themselves with Chingari Music’
Chingari, India’s first video sharing app that incorporates blockchain has plans to expand multi-fold. Sumit Ghosh co-founder and…
Jupiter Meta’s Manasa Rajan: ‘More involved, artform-blurring interactions are inevitably on the way’
Last week, Jupiter Meta, India’s first fully curated Non-Fungible Token (NFT) marketplace, released India’s first music NFTs as…
Harnessing Transformation for the last 25 years- Neeraj Kalyan the man behind the digital awakening at T-Series
The year was 1996. A young lad in Noida enters an establishment for a job. “It still feels…