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Indian short form to reach $19 billion monetisation potential by 2030: Redseer report
Indian short-form apps have a monetisation opportunity of $19 billion by 2030, according to a new report by…
Short form content is driving music discovery in India
Nearly one in every five hours of music engagement in India (19.1%), took place on short form video…
The Explosion of Short Format Video Apps and Their Effects On The Music Industry
The proverbial 15 seconds of fame has gotten a tad bit longer. If the TikTok revolution (and subsequent…
Indian Short Form Video monthly active users rise to 250 million
TikTok had 170 million monthly active users (MAU) at the time of its ban in India. A year…
Digital India: Short Form Videos are the future
From Facebook and Instagram reels to Snapchat Spotlight and YouTube Shorts, it’s clear digital innovation is geared towards…
Spotify’s Q1 performance: Profits soar despite user growth miss
In the first quarter of 2024, Spotify witnessed a slower-than-anticipated influx of new users, yet the audio-streaming platform…
YouTube reveals new Shorts stats
YouTube has released new statistics in a blogpost on the performance of its feature, YouTube Shorts, which allows…
Platfom™ by Rolling Stone India, Jio Platforms and Creativeland Asia will develop new monetisation opportunities for creators
The Indian edition of music and pop culture magazine, Rolling Stone, Creativeland Asia and Jio Platforms Limited, have…
Saregama inks global deal to provide music for YouTube Shorts creators
The oldest record label in India, Saregama announced a global deal with YouTube for YouTube Shorts — the…
‘The way music is driving trends in SFV is transformative for the music industry’, says Facebook India (Meta’s) Paras Sharma
Recently, Instagram India launched a collection of #1MinMusic from 200 artists across the country for exclusive use on…