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MX Takatak
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ShareChat, MX Media merger valued at $700 million
MX Media Co. Ltd, the parent company of MX TakaTak and ShareChat, the parent company of Moj, has…
MX Media appoints Nikhil Gandhi as Chief Operating Officer
MX Media, the parent firm of MX Player and MX Takatak, has announced the appointment of Nikhil Gandhi…
From self expression to social commerce, here’s how the Indian short video has evolved
A few days ago, Instagram collaborated with 200 Indian musicians to launch ‘1 Minute Music’, a collection of…
Short form content is driving music discovery in India
Nearly one in every five hours of music engagement in India (19.1%), took place on short form video…
App Annie: Indians spent 4.7 hours daily on phones in 2021
The average Indian spent 4.7 hours per day on their device compared to 4.5 in 2020 and 3.7 in 2019,…
Australian app 8secondz partners with India’s Carnival Group
Australian short video platform, 8secondz has joined hands with Carnival Group India. The app plans to harness the…
Indian Short Form Video monthly active users rise to 250 million
TikTok had 170 million monthly active users (MAU) at the time of its ban in India. A year…
The Explosion of Short Format Video Apps and Their Effects On The Music Industry
The proverbial 15 seconds of fame has gotten a tad bit longer. If the TikTok revolution (and subsequent…