Google recently revealed that it paid almost $3 billion, three times more than 2014 ($1 billion), to YouTube content creators in terms of ad revenue.
YouTube, which was acquired by Google for US$1.65 billion in stock in 2006, revolutionised its platform by introducing the concept of monetising its channels. This encouraged people from all over the world who upload videos on their respective channels to earn some extra money. To help them monetise their account, YouTube allocated a unique content ID to each content creator.
“A key part of preserving this creative economy is ensuring creators and artists have a way to share and make money from their content—and preventing the flow of money to those who seek to pirate that content,” said Cedric Manara the Head of Copyright at Google in a blog post.
Google has announced a number of anti-piracy products and measures over the years, and in its latest report, the tech giant has revealed how some those products have been faring. In the paper entitled “How Google Fights Piracy” for 2018, Mountain View said YouTube has already paid $3 billion to copyright owners through Content ID. That’s the video platform’s system, which scans uploads against a database of files submitted by content owners and creators. When it detects that an upload uses another person’s intellectual property, then they can earn from it.
In addition to paying $3 billion to rights holders, Google says YouTube also paid $1.8 billion to the music industry from October 2017 to September 2018 in advertising revenue alone.
“Today, our services are generating more revenue for creators and rights holders, connecting more people with the content they love, and doing more to fight back against online piracy than ever before,” claimed Google in a statement.
Furthermore, Google has invested in the anti-piracy mechanism by raising the fund from 60 million dollars to 100 million dollars, which will somehow restrict the use of duplicate videos that are mainly used for monetisation. For that reason, Google allocated 9000 unique content IDs to their partners to monetise content. These IDs further help in identifying identical videos, a service known as Copyright Match which was introduced by YouTube in July to crack down on duplicate videos.
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