Google’s new YouTube Music service, priced at $9.99/month, will deliver ad-free access to all the licensed music and user-generated music content available on YouTube. Anyone who already has a Google Play Music subscription gets YouTube Music as part of that membership.
Subscribers will be able to find music videos, official albums, singles, remixes, live performances, covers and ‘hard-to-find music you can only get on YouTube’. The potential prize here is huge.
Though YouTube is best known as the world’s biggest video hub, its new premium music service focuses on audio-only tracks like its competitors Spotify and Apple Music do, surfacing music videos only in a certain section of the app.
A lot of people from the industry are excited for the monetization including Kobalt Founder & CEO Willard Ahdritz, who said “I am excited they are now monetizing their great platform with an improved subscription service. I am confident it will positively impact artists with the billions of consumers they reach across the globe.
With significant resources and marketing behind the rollout, YouTube Music may also help assuage the “value gap” discontent between the company and the music industry that has bubbled below and sometimes above the surface for the past several years.
YouTube Music rolls out in the U.S., Mexico, South Korea, Australia and New Zealand, with Canada and several European nations expected to be included. The service will soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.
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