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How did the world listen to music in 2017?

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Source: IFPI report

This article provides a detailed picture of how fans around the world are connecting with recorded music. The nature of this engagement continues to grow and evolve, reflecting the hugely rich and exciting opportunities.

  1. How is music consumed globally?
  • 96% of internet users consume licensed music out of which 98% comes under the age group of 18 to 24.
  • 45% of consumers engage in licensed audio streaming.
  1. Methods of music consumption
  • 44% purchase physical copies of music or paid downloads. Out of which 32% are CD sales, 28% are downloads and 17% are vinyl sales.
  • 45% of consumer use audio streaming service for music. Out of which 39% are free and 27% are paid.
  • 75% of consumers use video streaming for music.
  • 87% of consumers listen to music on radio. Out of which 68% use broadcast radio and 35% use internet radio.
  1. Youth consuming music
  • 85% of consumers stream audio/video music. Out of which 79% use video and 67% use audio.
  • 37% of audio music consumers use paid streaming services whereas 62% use free services.
  • 53% of 13-15 year old purchase physical copies or paid music downloads. Out of which 38% of consumers download their music, 37% buy CDs and 19% buy vinyl.
  • 33% of consumers pay for their own music streaming subscription.
  • 36% of consumers are part of a family subscription plan.
  1. Video streaming
  • 55% of consumers consume music on video streaming services. Out which 46% of consumers consume music on Youtube and 9% on other streaming services.
  1. Unlicensed music
  • 35% of all internet users stream unlicensed music. Out of which 53% of consumers come in the age group of 16-24.
  • 54% of consumers downloading unlicensed music also use Google to find unlicensed music.
  • Out of the total number of consumers consuming unlicensed music, 40% are male and 30% are female.

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Abhishek Singh

Author: Abhishek Singh

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