Facebook has signed a wide-ranging licensing deal that covers all of Warner Music’s recorded and published music catalogues. Music from Warner Music Group can now be used in social experiences on Facebook, Instagram, Messenger and Occulus.
Facebook’s agreement with the giant label will allow both Facebook and Instagram users to post videos or send messages with music by artists who are signed to Warner Music Group. Their striking roster includes such artists as Ed Sheeran, Gorillaz and Cardi B.
Warner Music’s chief digital officer Ole Obermann said, “Facebook and Warner Music’s partnership will help expand the universe of music streaming and create supplementary revenue for artists. A fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped.”
The agreement trails a few months after Facebook struck a similar deal with the Universal Music Group (UMG), with the agreement seeing UMG license its music and publishing catalogues for video on Facebook and its affiliated platforms. Facebook also recently agreed to a similar deal with Sony/ATV, one of the world’s biggest music publishers.
Separately, Facebook also has also followed a secondary route of giving creators access to “no-name” music via a new service it’s launched called Sound Collection.
Facebook has so far declined to comment on its longer-term desires in the world of music, but it has long been rumoured to be interested in building its own streaming service, along with the lines of Spotify, Pandora and Apple Music.
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