One of United Kingdom’s most successful and popular independent artist, Stormzy, has signed a global deal with a major label Warner’s Atlantic Records. With the huge success of his debut album Gang Signs & Prayer, independent artist Stormzy decided to partner with Atlantic Records UK.
The joint venture between his #Merky and Atlantic was announced via Stormzy’s Instagram. The group picture included the rapper and his team, his manager Tobe Onwuka along with Warner Music’s Max Lousada and Atlantic UK president Ben Cook.
#MERKY RECORDS/ATLANTIC RECORDS – Beginning of a new chapter. Looking forward to delivering more music, more bodies of work and to start developing and working on new talent on the #MERKY roster. Let’s work. ❤️🙏🏿 pic.twitter.com/jhXLXGy4L5
— #GSAP (@Stormzy1) January 19, 2018
President of Atlantic Records UK, Ben Cook said,
“We have been friends with Stormzy and Tobe for a while now, it’s been exciting to see the extraordinary impact Stormzy’s music has had and the iconic figure he has become. #Merky are now key players, and we are thrilled to join forces. Together we are going to take Stormzy global, and fill the #Merky roster with fresh new talent.”
With 13.9million streams surpassing the previous record set by Drake’s Views, the artist set a British record as a No.1 album in UK chart history for most first-week streams. GSAP was the 10th biggest-selling album in the UK last year.