On November 8, Spotify announced the launch of an analytics service for music publishers.
According to a report published by Spotify, the recent effort to foster ties with the industry is Publishing Analytics, which the company claims to be the first analytics tool from a music streaming service built specifically for publishers, so they can better serve their songwriters.
The company’s new Publishing Analytics platform grants publishers daily streaming statistics for clients. This includes playlist performance as well as the ability to view data for each songwriter on their rosters. It was built in partnership with Reservoir and BMG, and it is designed to increase value on the responsibilities of music publishers.
“One of our core missions at Spotify is to enable creators the opportunity to live off their art. The publishing community is integral in supporting the songwriters that create the music we love. With more information, publishers are empowered to make the most of the opportunities the global reach of Spotify provides, and the more information we can share with each other, the more opportunities we can help create for songwriters,” said Jules Parker, Head of Publishing Relations & Services, EMEA and APAC, Spotify.
The launch of the new service comes on the back of a significant change to the U.S. copyright law, the Music Modernization Act, which impacts music copyrights and, particularly streaming services.
“Reservoir was happy to jump on board as one of the first music publishers to help shape the new Spotify Publishing Analytics tool. Access to daily global analytics for the leading DSP allows us to better track our catalog’s performance and gives us valuable insight that we can use to make more informed business decisions in supporting our songwriters,” said Rich Scott DePerto, Director of Royalties & Copyright Administration, Reservoir.
Spotify seems to be focused on building stronger relationships with musicians, having added features such as easier music uploads and allowing them to submit tracks to playlist editors for consideration. It’s made overtures to songwriters as well, including with its Secret Genius program and adding songwriter and producer credits.
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