Sony Music Entertainment and Tencent Music Entertainment Group today announced in Hong Kong the launch of electronic dance music label, Liquid State. It is definitely ‘East Meets West on the Dancefloor’.
Liquid State is the new home for electronic and EDM artists from the Asia region and internationally. The label will be discovering, showcasing and developing the abundant existing local talent to create original content, whilst providing unrivalled support for international artists in the region. Liquid State will be also incorporating live touring, club events and special exclusive experiences through both the labels powerhouse marketing and digital services including QQ Music, Kugou Music and Kuwo Music. In addition, Tencent media channels such as WeChat, QQ, Tencent Video and QZone will also support Liquid State and its artists.
Denis Handlin AO, Chairman & CEO, Australia & New Zealand and President Asia, Sony Music Entertainment, comments,
“These are exciting times for the music industry and Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region. Together we will make Liquid State the destination for a wide range of highly talented new and established global and local artists. I would also like to thank Tencent for sharing the passion and vision to provide music fans in China and around the world with exciting new music, unique experiences and incredible artists through Liquid State.”
Multiplatinum-selling Sony Music artist, Alan Walker, will be an integral part of Liquid State. The talented 20-year old Norwegian set to release a string of exclusive collaborations on the label in 2018. Furthermore, three of Asia’s most popular superstars have signed on as ambassadors for Liquid State across the region, with Chinese pop superstar Chris Lee as ambassador for Chinese mainland, internationally acclaimed singer and actor Nicholas Tse as ambassador for Hong Kong and Taiwan, and multi-talented phenomenon from BIGBANG, Seungri as ambassador for South Korea. With Liquid State, the three ambassadors will be involved in exciting music collaborations across the dance genre.
Cussion Pang, CEO of Tencent Music Entertainment Group comments on the same, “With the formation of Liquid State, our goal is to create an unmatched culture exchange between the East and the West through the power of electronic dance music. It is a music genre like no other, and together with Sony Music Entertainment, we aim to build a win-win solution for all of our stakeholders and believe that the collaboration will give birth to some truly memorable moments in both the music and culture sectors for years to come.”