Global music giant Sony Music associates with BeingU Music with an objective to promote Independent music in India. Through an exclusive partnership, BeingU Music released an all-out party anthem – Woofer, featuring the biggest artists from the music industry including the iconic Dr Zeus, unabashed rapper Snoop Dogg and the talented Zora Randhawa. Also, the song features vocals by Nargis Fakhri.
Adding on, Sony Music President India & Middle East, Shridhar Subramaniam said, “We are delighted to be associated with BeingU and their highly talented and passionate team. Both our vision and philosophy towards independent music are the same – of developing world-class artists and writing great hits. Being U has a robust roster of artists coupled with our creative, marketing and distribution muscle we will make a significant impact on the fast-growing pop music scene.”
Talking about their first song launch and their vision for the label, founder’s Gurjot Singh and Akshit Kumar of BeingU Music said, “At BeingU Music our aim is to take Indian music industry to the global platform. Our first song Woofer is a testimonial for the same. It further strengthens our vision with an exclusive partnership with the global music giant – Sony Music. With their highly experienced team and global network, we can make a monumental shift in the way music is conceived, created and consumed.”
BeingU Music and Sony Music will be working on an exclusive partnership and present fans with compelling musical content in the coming years.