Indian music and film company Saregama has seen consistent growth from audio music-streaming services, as well as from YouTube. By the end of 2017, the company’s music catalogue was generating 724m quarterly streams on audio services like Saavn, Gaana and Wynk Music.
That’s up from 503m in the final quarter of 2016, representing 44% year-on-year growth. As for YouTube, in March 2018 Saregama’s channel generated 186m views, up from 88m in March 2017 i.e. 111% year-on-year growth.
According to a release by Saregama, their monetary strategies are highly focussed on higher monetisation of existing IP, launch of company’s branded physical products with embedded music, Building of new IP through new film music acquisition across Hindi, Tamil and Marathi languages. And they have just scratched the surface of the Real IP Value. 3.1B times a Saregama music IP was consumed by someone in some part of the world in 28 days.
Their music revenue also includes Carvaan, Saregama’s breakout retro music player that comes with old songs pre-loaded, aimed at older audiences.
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