India has a lot of talent hunts happening through the year. Every television channel has atleast one of them on air at any given time. This has immensely helped unearth talent from far flung places of the nation. Some amazing singers, musicians and performers, discovered through these hunts, have now become household names. But these hunts are not limited only to the television industry. The growth of the digital platform has seen a surge in online talent hunts. With an easy access to the internet, these hunts are gaining popularity by the day. Radio also is a party to this. But radio faces their own challenges when conducting these hunt. Being an audio-only medium is the biggest drawback. Viewers want to see the artistes perform and not only hear them. Sponsors want more visibility. There is more emotional connect on an audio-visual platform. Despite all these challenges, Radio City, recently concluded their 10th edition of ‘Radio City Super Singer’. That they managed to conduct it in 39 cities across the country is laudable.
Kartik Kalla, Chief Creative Officer, Radio City said,
“Radio City Super Singer, is a great testimony to the significance of the platform amongst the participants, fans and music lovers throughout the country.”
Incorporating the internet with the radio has given a major boost to the hunts. This year the participants received more than 1.7 lakh votes on the microsite Radiocity Supersinger which was the online destination where people could register themselves as well as vote for their favourite participants.
“India is full of young, talented and aspirational singers with mesmerizing, melodious voices.“
said singer Jasbir Jassi, who was pleased to be a part of the hunt as a judge for the Delhi edition. The Delhi Super Singer crown was bagged by Adnan Ahmad along with an attractive cash prize of INR 1 lakh.
While congratulating the Mumbai Super Singer, Devarshee Dasgupta, music director Vishal Mishra said,
“This wealth of talent also makes it increasingly difficult for aspiring singers to stand out, climb up the ladder and get into the limelight”.
Adding that radio talent hunts like these would help unearth more talents.
Singers such as Harjot Kaur, Manya, Narang, Sri Ganesh, to name a few, have been spotted through Radio City Super Singer.
“We are very proud to have bestowed the music industry with path breaking talent who have gone out to outshine themselves in the sphere”, added Kartik Kalla
Aspiring artistes would be hoping for many more such talent hunts.