Radio City Freedom Awards in its 5th edition has evolved to become a countrywide movement that promotes new sounds of the new generation. Radio City Freedom Awards’ finale will take place on the 22 March in Glocal Junction, Worli, Mumbai, where they will felicitate & reward the best in the Indie Music Industry.
Talking about the awards Rachna Kanwar, COO-Digital, Jagran New Media stated, “ Radio City Freedom is the first Independent Online Radio Station in India which was launched six years ago with the motive of promoting the Independent music and talents in India. With the rise of Radio City Freedom, we decided to venture a step further to recognize the exemplary work done by indie artists through Radio City Freedom Awards. Radio City Freedom Awards (also known as RCFA) is the first Award-of-its-kind to felicitate the best in independent music across genres and an excellent platform for artists to showcase their best work to the citizens of India and eventually to the world. ”
The nomination phase of RCFA 5 was from 1 February,2018 till 28 February,2018. Indie Artists of Indian origin have sent their entries and the voting period was from 12_18 March.
“This year we have received record-breaking entries of 862 and 16k+ votes. The objective of RCFA is to promote fresh talent & encourage the diverse music genres across India. Categories honoured in the awards include genre-based awards (Rock, Hip-Hop/Rap, Electronica, Folk-Fusion, Metal, Pop) along with Best Video, Artwork, Indie Collaboration and more. We have two types of awards which we give away every year, Public Choice Awards & Jury Choice Awards.” Ms. Kanwar added.
This year Radio City Freedom Awards toured across the country with 13 live gigs in 10 languages across 8 cities (Delhi, Bangalore, Kolkata, Pune, Jaipur, Chennai, Mumbai, and Shillong). The theme for RCFA 5 is ‘Sounds Of The Soil’ which celebrates bands and artists who create music by incorporating traditional sounds and languages. Each city witnessed two performances by such bands and artists. Radio City Freedom Awards has helped to bring a lot of indie artists to the limelight. There have been various highs in the past, one of them being, Vishal Dadlani announcing on stage while presenting the award for Best Hip-Hop artist in 2013 that he would like to work with the winners in his upcoming movie project. The next day itself the winners, MWA (Bangalore) and Enkore (Mumbai) recorded the track ‘Ready Steady Po’ for the movie ‘Chennai Express’. Also, when rapper Divine won both popular and Jury award for Best Hip-Hop artist in 2014, personnel from Sony Music at the event took notice of him and gave him a record deal in the same week itself. In 2016, rapper Emiway took home the Best Hip-Hop Artist (Popular choice). While accepting the award on stage, he mentioned that a few years ago he had been hired by Hard Rock Cafe for logistics management which included him re-arranging tables and chairs. It was quite an emotional moment for him and the people present there, as he also mentioned if he can dream and make it big, anybody with sheer passion and determination can do the same.
According to Ms. Kanwar, India is opening up in terms of Independent music approach and is a lot more receptive to new genres. “There is going to be a wave of new-age, promising independent artistes that will flourish. Digital channels will play a major role in driving this. We also foresee live music events becoming even more popular over the next few years. We will continue to celebrate and honour the best of independent music by making Radio City Freedom Awards bigger every passing year,” she signed off.