European Music Manager Alliance (EMMA) has been set up by over 800 music managers’ (talent managers) to protect licensing negotiations and public policy for the artists’. Launched in London earlier this week, the body is chaired by Keith Harris, long standing member of Stevie Wonder’s management team. The primary objective of this association is to give artist reps a stronger voice in decisions that shape the global music industry.
Trade bodies representing artist managers in Europe launched EMMA to ensure that the creators representatives can have closer involvement in all discussions and decisions that impact future direction of the global music business. The alliance brings together music manager organisations from the UK, France, Sweden, Netherlands, Poland, Norway and Finland with similar organisations in Australia, Canada, New Zealand and South Africa.
“As the business representatives of artists, songwriters and producers, the role of the music manager has assumed ever greater importance in the digital era. For the future health of our business, and particularly with Brexit on the horizon, it is therefore vital that managers can maintain close contact and participate fully and openly in all commercial and policy discussions that impact on our clients. The creation of EMMA will make this possible,” EMMA’s Chairperson, Keith Harris explained.
The alliance will emphasize on education supporting a professional, educated and networked global community of music managers sharing research, information and resources. Going forward, digital services, legislators and other industry partners will have the opportunity to connect with the widest range of music managers via a single networked organization.
EMMA will focus on issues regarding licensing and fair payment, as the recorded music business enters a new phase of streaming-based evolution, relationships between artists and labels have adapted. Public policy will also be a focus, to ensure matters of intellectual property and taxation within European frameworks in a matter that benefits artists.