Music Inc. is a conference that aims at finding solutions on how to improve the packaging of music as a product by aligning it with media, advertising, brands, and technology. The conference is a push towards a collaborative effort for creating innovative music experiences and an opportunity to network with a landscape of brands, agencies and media houses investing heavily in music and entertainment.
The conference curation has been designed with an attention to detail, interactive formats, newer ideas, strategies and helping the audiences find solutions to business problems. Music Inc aims at integrating technology into music, discussing the opportunity in this space and growth hacking.
The event is remarkable in the sense that it will be graced by Bhushan Kumar, the Chairman & MD of T-Series who will engage in a captivating discussion. Bhushan, who prefers to keep a low profile, will be in conversation with Raj Nayak, the COO of Viacom18 for the first time on a public platform. The discussion will trace the nuances and intricacies of the topic ‘Bollywood- How the right music drives audience, sales & box office’.
The agenda for Day 1 is branding and music with key events scheduled on topics like tracking consumption of content, advertising, and marketing. It covers discussions by industry experts on music as marketing tools, creating a brand with music and influencer marketing. Panel discussion on the impact of music on humanity, CSR work and other topics to be addressed on Day 1 are Publishing, Licensing, Sync, Music Branding, Music Supervision and a workshop for advertisers by Clinton Cerejo.
For Day 2 the agenda is to target Technology and Music with panels through addressing topics like Growth Hacking, Future of Radio and Streaming, OTT platforms and content creation, Music Intelligence and Metadata, AI and Augmented Reality vs Real intelligence and role of Bollywood music in India.
Music Inc. is a two-day event being curated by Loudest.in & Exchange4Media on the 12th & 13th of June at JW Marriott in Mumbai. The conference aims at educating the artist community in the business of music, providing a platform for continuous growth and solutions. Music Inc. as the name suggests aspires to initiate a productive conversation on the music industry, its potentialities with respect to branding, advertising and digitization. Exemplifying its purpose, Music Inc will hold a panel discussion exploring the boundaries of Sports X Music which is a never seen before approach to music.