Artist Aloud, a platform by Hungama that supports and promotes independent music, concluded the 6th edition of Artist Aloud Music Awards on Wednesday, 4 April 2018 at Dublin Square, Phoenix Marketcity in Mumbai. The awards honored the brilliance and excellence of independent artistes with Alobo Naga, Ajay Gehi, Hard Kaur and Mumbai’s Finest emerging as consumer favourites and Euphoria, Kailash Kher, Shankar Mahadevan, Shirley Setia, Jaswinder Singh among others winning over the jury members. The spectacular awards ceremony was attended by industry talent like Shibani Kashyap, Hard Kaur, Shirley Setia, Tochi Raina, Jasbir Jassi, Mame Khan, Dhvani Bhanushali and many others.
Music Plus made it to the exceptional musical display that was hosted by the jovial RJ Rohini from Radio Nasha and RJ Glen from Fever 104FM. Artist Aloud showcased spellbinding performances on original songs by Shibani Kashyap (Kya Nazakat Hai, Don’t Drink & Drive, Bakhuda), Shirley Setia (Tu Mil Gaya), Jasbir Jassi(Heer, Bulleya), ACE (Second to None, Mumbai Cypher, All We Need is Love) and Tochi Raina (Mann Dagar Dagar, Sone Piya) left the audience wanting for more. At the same time, soulful renditions by Mame Khan (Kesariya Balam, Ghoomar, Chaap Tilak) and Dhvani Bhanushali (Kismat, Mann Bharya) left the audience fascinated.
Soumini Sridhara Paul, Vice President, Artist Aloud, Hungama Digital Media Entertainment Pvt. Ltd. said, “Since the inception of our platform, we have always endeavored to handpick the best content to our audience and give the best opportunities to our talent. We believe that music and talent go beyond what’s commercially available. It is the same conviction that has been the foundation of Artist Aloud Music Awards. This year we lauded the brilliance and the exceptional voice of Independent Music’s most loved artistes. And it is our resolve to continue doing the same in the coming years.”
Winning the award for Best Hindi single in the jury category, Shirley Setia said, “This is the first time I am attending the awards and it was my first time being nominated as well. It was also absolutely amazing to perform and winning was like the cherry on top of the cake. I believe the award belongs to the whole team and my fans as much as it belongs to me. This track is inspired by the emotion of spontaneity, ‘do it, no regrets’.”
Best Independent Artist – Male (Consumer category), Ajay Gehi said, “As an actor, when I heard that my song was nominated in two categories, I was very excited. The song, which is 800 words, has been written in one night itself, without a scribble or rethinking, the quest to find the right kind of music took a month or so, recording was a 2-hour process, which was easy. Winning an award for this track is wonderful, I am speechless today!”
Hard Kaur, who won in 2 categories said, “I am very thankful to the ladies who made this happen, they have been supporting me for years. Today is a good day, because these awards recognize the talent in the artiste and behind the artiste. I think the best part of the show, apart from winning my awards, was the hosts, if you can’t get hosts like that then you can never win it.”
Winning 3 awards, Alobo Naga said, “Tonight has been very emotional, because I have worked really hard. It has been so tough to be in India and sing English songs. Finally I felt like all my hard work has paid off thanks to Artist Aloud. Although the song is about breakups, I write lyrics while looking at life, it is also about giving hope to someone that even after breakups there is life.”
Jaswinder Singh said, “This is the first time that one of my albums has been awarded, it is very special to me. The atmosphere and performances were great and I really enjoyed the show. This album is inspired by my fans, teachers and my father Shri Kuldeep Singh as well as my dear friend Alok Shrivastav’s poetry.”
Aabha Hanjura, winner of the Best Folk award in the jury category said, “Being a part of the Artist Aloud Music Awards was incredible, it was very well put together, the best part was that they covered the entire independent music universe among genres. My track is inspired from a Kashmiri folk song with a deeper meaning that has been turned into a children’s rhyme called ‘Hukus Bukus’. My fondest memory is of my grandmother singing this to me when I was a child.”
Upon winning, Preeti Bhalla said, “The awards were amazing, they have created a wonderful platform for independent artists. The awards night had very funny hosts, brilliant performances, especially Mame Khan and Jasbir Jassi. I am glad I took my husband’s advice on this concept to collaborate with Ilana. And it was the first time that such a collaboration took place. Not only did we sing in two different languages but also showcase two different cultures in our video.”