The music and video streaming service, Apple Music expands into publishing. Opening up to all sorts of possibilities for the future, this would make it less demanding for Apple Music to licence music. It could similarly make a channel for the organization to establish and coordinate development with new artists.
Former legal director of iTunes International, Elena Segal will now be heading the division as the Global Director of Music Publishing for Apple Music. Well known among the more elite classes of the music distributing group, will be shuffling between London and the US.
In order to ease the associations with music distributers, Apple has stepped in another music distributing division that will be driven and long-lasting. The new music publishing team at Apple will likely have sub-divisions dedicated to operations, commercial, publisher relations and A&R.
The creation of the music publishing is one of the first major moves from the new head of Apple Music around the world, Oliver Schusser, who was promoted last month.
Joined Apple in 2006, Segal was an integral part of the initial licensing required to launch the iTunes Store in multiple territories. Having covered licensing matters related to the international expansion of the iTunes Store and later, she dealt with the global launch of Apple Music, which now boasts 50 million overall subscribers including paid and free trial spanning 115 territories.